Ovid Real Estate-Marketing Research Analyst

Job Summary

• Position Title: Marketing Research Analyst
• Reports To: Marketing Head
• Duty Station: Addis Ababa Head Office
• Salary & Benefits: Negotiable

Duties and Responsibilities

• Conduct market research on real estate trends, housing demand, pricing, and buyer preferences.
• Analyze competitor activities, project positioning, and promotional strategies.
• Prepare market intelligence reports for management.
• Support feasibility studies through demand analysis and market validation.
• Conduct price sensitivity analysis and provide pricing recommendations.
• Analyze leads, conversion rates, and customer segments.
• Monitor marketing campaigns, including CPL, conversion rates, and ROI.
• Prepare monthly and quarterly research and performance reports.
• Maintain research databases, dashboards, and market-tracking systems.
• Collaborate with Marketing, Sales, and Finance teams.
• Identify market gaps, growth opportunities, and potential risks.
• Conduct customer satisfaction surveys and analyze feedback.
• Present research findings and recommendations.
• Ensure accuracy, reliability, and confidentiality of research data.

Qualifications & Experience

🎓 Education

• Bachelor’s degree in Marketing, Economics, Statistics, Business Administration, or a related field.

💼 Professional Experience

• 3–5 years of experience in marketing research, data analysis, or market intelligence.
• Real estate experience is highly preferred.

Required Skills

• Strong analytical and quantitative skills.
• Advanced Microsoft Excel proficiency is mandatory.
• Experience with data analysis tools, CRM systems, and reporting dashboards.
• Knowledge of qualitative and quantitative research methods.
• Excellent report writing and presentation skills.
• Ability to turn data into actionable business insights.
• Strong attention to detail and accuracy.
• Ability to manage multiple projects and deadlines.
• Professional integrity and confidentiality.

How to Apply

📄 Required Documents:

• Cover Letter
• Updated CV/Resume
• Clear scanned supporting documents

📌 Important: All documents must be combined into one PDF file.

📨 Apply via:

• Ethiojobs
• Email: hr@ovid-realestates.com
• mieraf.d@ovid-realestates.com
• samrawitbarega@ovid-realestates.com

Email Subject:Marketing research analyst