MMS Market Shaping Strategy Consultant – YADAM Foundation

Key Responsibilities

Market & Supply Landscape Assessment

• Map and assess the MMS/IFA supply landscape.
• Analyze manufacturers, procurement channels, pricing, and availability.
• Assess relevant EFDA product quality-assurance and regulatory processes.
• Identify supply-side constraints affecting MMS availability and affordability.

Demand & Consumer Assessment

• Assess consumer awareness and demand for MMS.
• Identify barriers to MMS uptake and adherence in selected pilot woredas.
• Assess provider knowledge, attitudes, and engagement related to MMS.
• Identify opportunities for effective behavior-change and demand-generation interventions.

Market Shaping Strategy

• Develop a comprehensive, costed MMS market-shaping strategy.
• Address supply-side issues including:
  • Forecasting
  • Procurement
  • Pricing
  • Quality assurance
  • Supply availability
• Address demand-side issues including:
  • Provider engagement
  • Behavior-change communication
  • Consumer awareness
  • Demand generation
• Develop a practical implementation roadmap with monitoring indicators.

Financing & Partnerships

• Identify opportunities for donor funding.
• Explore government matching funds and blended-finance opportunities.
• Identify potential public-private partnerships to strengthen MMS market development.

Stakeholder Engagement

• Facilitate strategy validation with YADAM leadership, UNICEF, and government counterparts.
• Coordinate with relevant institutions including the Ministry of Health (MoH), Ethiopian Food and Drug Authority (EFDA), and Ethiopian Pharmaceuticals Supply Service (EPSS).
• Build consensus among key market and health-system stakeholders.

Implementation & Capacity Building

• Lead early implementation of the approved strategy.
• Pilot a demand-generation approach in one or more regions.
• Build YADAM staff capacity to continue market-shaping activities beyond the consultancy.
• Document implementation lessons and recommendations.

Key Deliverables

The consultant will produce:

1. Inception report and work plan
2. MMS supply and demand landscape assessment report
3. Validated MMS Market Shaping Strategy, including:
   • Costed roadmap
   • Implementation framework
   • Monitoring indicators
4. Provider and community communication materials for the pilot rollout
5. Pilot marketing/demand-generation rollout and final report, including lessons learned
6. Overall consultancy report

Qualifications & Experience

• Master's degree in Public Health, Nutrition, Health Economics, Marketing, or a related field.
• 7–10 years of relevant professional experience.
• Experience in one or more of the following:
  • Health commodity market shaping
  • Supply-chain strengthening
  • Nutrition product marketing
  • Health-product marketing
• Familiarity with MMS/IFA and global market-shaping approaches, including approaches used by organizations such as UNICEF Supply Division, Nutrition International, and the Micronutrient Forum.
• Strong working knowledge of Ethiopia's health commodity supply system, particularly EPSS, is highly preferred.
• Knowledge of product regulation through EFDA is strongly preferred.
• Demonstrated experience designing demand-generation, behavior-change, or social-marketing approaches for health products.
• Proven track record of leading implementation, not only strategy development.
• Valid consultancy service license should be attached, where applicable.

Required Skills

• Strong communication and stakeholder engagement skills.
• Excellent problem-solving and analytical abilities.
• Strong attention to detail.
• Adaptability and ability to work across different stakeholders and regions.
• Knowledge of nutrition and maternal health commodities.
• Strong strategy development and implementation skills.
• Ability to translate market analysis into practical and measurable interventions.

How to Apply

Interested and qualified candidates should submit:

1. Cover letter summarizing relevant experience and suitability for the assignment.
2. Updated CV/Resume, including at least three professional references.
3. Brief technical proposal outlining the proposed approach and methodology for Phases 1–3 (maximum 3 pages).
4. Evidence of at least one comparable assignment previously delivered.
5. Valid consultancy service license, if applicable.

📧 Submit applications to:

• mohammedsualih480@gmail.com
• mahlet.d@yadamfoundation.org

📝 Subject: MMS Market Shaping Strategy Consultant

📍 Location: Addis Ababa, with travel to regions as required
📄 Employment: Consultancy
⏰ Deadline:September 8, 2026

Important: The application instructions in the supplied announcement state August 17, 2026 in the email submission section, while the job heading lists September 8, 2026 as the deadline. Applicants should verify the applicable deadline with YADAM Foundation before submitting.

YADAM Foundation is an equal opportunity employer and encourages qualified candidates to apply.