Head, Direct Sales Operation : Kerchanshe Trading Company

About Kerchanshe Trading Company

Kerchanshe Trading Company is one of Ethiopia’s leading coffee producers and exporters, with operations across coffee production, manufacturing, agro-processing, and export. The company is committed to quality, customer service, sustainable growth, and strengthening the value chain.

Job Summary

Kerchanshe Trading Company is seeking an experienced and results-oriented Head, Direct Sales Operation to lead direct sales activities and ensure effective engagement with current and prospective customers.

The position will focus on executing sales and marketing strategies, increasing sales across assigned territories, managing sales teams, developing new business opportunities, and building strong relationships with customers and strategic partners.

Key Responsibilities

• Lead and manage direct sales operations within the assigned territory.
• Develop and implement strategic sales plans to achieve monthly, quarterly, and annual targets.
• Acquire and manage new customers and prospects.
• Analyze territory performance and identify opportunities to increase market share.
• Develop territory business plans targeting new accounts and business opportunities.
• Assign sales territories and quotas to sales teams and representatives.
• Monitor sales team performance and provide coaching, guidance, and motivation.
• Ensure sales personnel comply with company policies, procedures, and standards.
• Develop standards for productivity, customer service, and quality.
• Conduct sales forecasts and establish performance goals.
• Build and maintain strong relationships with customers and key decision-makers.
• Contact customers through calls, emails, and meetings to secure sales and contracts.
• Manage inventory and territory allocations to maximize sales and customer satisfaction.
• Provide management with market intelligence, product feedback, sales ideas, and inventory projections.
• Prepare and monitor sales pipeline reports, forecasts, and performance reports.
• Analyze sales performance against plans and recommend corrective actions.
• Conduct market research to identify new sales opportunities.
• Monitor competitors and provide market intelligence reports.
• Participate in exhibitions, open houses, trade events, and marketing activities.
• Work closely with marketing and other internal departments to support product launches and brand activities.
• Establish and maintain relationships with industry influencers and strategic partners.
• Monitor and control assigned-area expenditures in line with budget requirements.
• Perform other duties assigned by the immediate supervisor.

Qualifications & Experience

Education:

• BA or MA in Marketing Management, Business Administration, Management, Economics, or a related field.

Experience:

• Minimum 8 years of relevant work experience.
• Experience with FMCG products is an added advantage.

Required Skills & Competencies

• Extensive knowledge of tactical sales skills.
• Strong sales leadership and execution abilities.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving skills.
• Excellent coordination and networking abilities.
• Strong customer relationship management skills.
• Ability to develop long-term business relationships.
• Ability to deliver quality work within deadlines.
• Strong team leadership and performance-management skills.

How to Apply

Interested and qualified applicants should submit their detailed CV, supporting documents/credentials, and cover letter through the application link below.

Apply Here:
Application Form

⏰ Application Deadline: August 21, 2026