Key Responsibilities

Integrated Campaign Execution

• Support multi-channel marketing campaigns across digital, retail, and activation platforms.
• Ensure consistent brand messaging and visual identity.

Social Media & Digital Marketing

• Manage social media content scheduling, engagement, and monitoring.
• Support paid digital campaigns and influencer collaborations.
• Track and report digital performance metrics linked to sales impact.

Trade Marketing & Retail Support

• Coordinate development and deployment of POS materials, pharmacy branding kits, and retailer promotional assets.
• Support retail promotions and monitor field execution of visibility activities with the sales team.
• Align marketing initiatives with priority SKUs and sales targets.

Activations & Consumer Engagement

• Assist in planning and executing consumer activations, outreach campaigns, and promotional events.
• Coordinate activation logistics, materials, and agency partners.

Marketing Materials & Reporting

• Coordinate production and distribution of marketing materials.
• Prepare monthly marketing performance and competitor activity reports, including sales impact analysis.

Key Performance Indicators (KPIs)

• Timely execution of integrated marketing campaigns.
• Retail visibility coverage and quality of trade material deployment.
• Growth in brand reach and engagement on digital platforms.
• Contribution to sales growth of priority products.
• Improvement in retail sell-through in activation-supported outlets.
• Quality and timeliness of marketing and sales performance reporting.

Job Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Experience: Minimum 3 years in marketing, preferably in FMCG, pharmaceutical, or social marketing sectors.
• Skills: Trade marketing, activations, digital/social media execution, analytical skills linking marketing to sales performance.

Key Competencies

• Strong execution and organizational skills.
• Commercial mindset with understanding of retail sales dynamics.
• Ability to work cross-functionally with sales teams and agencies.
• Creative, proactive, and results-oriented.

Additional Skills: Marketing, coordination, communication, and teamwork.

How to Apply

• Download and complete the official application form:
  https://mariestopes.org.et/wp-content/uploads/sites/25/2022/06/MSIE-Job-Application-Form.pdf
• Submit the completed form via email to: Humanresource@mariestopes.org.et
• Include the job title and workplace in the email subject line.

Important Notes:

• Only applications submitted via the official form will be considered; CVs alone are not accepted.
• Only shortlisted candidates will be contacted.
• Female candidates are strongly encouraged to apply.