Marketing Officer – Maternity Service | Marie Stopes International Ethiopia

Key Responsibilities

• Plan, organize, and lead marketing activities and events to increase brand awareness and promote MSIE Centre services.
• Plan and implement local demand-generation activities such as megaphone promotions, roadshows, community conversations, coffee ceremonies, sensitization workshops, and youth forums.
• Implement marketing campaigns at centre level and monitor their impact.
• Build and maintain relationships with stakeholders, referral partners, vendors, and community organizations.
• Ensure MSIE Centre branding is consistent with organizational branding guidelines.
• Lead centre-level demand-generation activities through appropriate social media platforms.
• Co-supervise centre promoters and provide technical support to promoters and referral partners.
• Monitor referral performance and strengthen relationships with referral partners.
• Compile weekly and monthly referral performance data for centre promoters.
• Support performance monitoring, coaching, and appraisal of centre promoters.
• Develop marketing content and obtain appropriate branding approval before publication.
• Oversee the distribution of marketing and promotional materials.
• Conduct market research to identify opportunities for growth and service promotion.
• Collaborate with MCH, BemONC, and SRH Centre managers and CSMs on marketing budgets and expenditure monitoring.
• Identify and map new Community-Based Mobilizers (CBMs) and referral partners.
• Engage and build the capacity of CBMs and referral partners to promote services and generate client referrals.
• Develop partnerships with stakeholders and organizations to promote MSIE services.
• Develop strong brand messages through media stories, success stories, awards, and internal communications.
• Develop and implement integrated brand marketing communication plans.
• Coordinate internal and external stakeholder communications.
• Select and manage third-party marketing suppliers and maintain effective working relationships with them.
• Plan and monitor operational marketing activities within approved budgets and organizational guidelines.
• Monitor Advertising and Promotion (A&P) budgets and expenditures to maximize centre performance and profitability.
• Develop business-development initiatives that support centre sustainability.
• Develop communication and media strategies, coordinate with agencies, monitor implementation, and analyze results.
• Maintain appropriate stock levels of marketing and promotional materials.
• Support promotion and business development of MSIE Continuing Professional Development (CPD) Centres within target areas.
• Perform other duties assigned by the supervisor.

Qualifications and Experience

Education:

• BSc/BA in Marketing, Business Administration, Communication, or a related field.

Experience:

• Minimum 5 years of direct relevant experience.
• Proven experience working as a Marketing Officer or in a similar position.

Required Skills and Competencies

• Strong knowledge of marketing principles and techniques.
• Experience in market research and data analysis.
• Knowledge of statistical and marketing analysis methods.
• Excellent knowledge of Microsoft Office and relevant marketing software.
• Good understanding of social media and web analytics.
• Strong organizational and multitasking abilities.
• Excellent communication and interpersonal skills.
• Creativity and commercial awareness.
• Strong customer-oriented approach.
• Ability to work effectively as part of a team.
• Strong stakeholder and partnership-management skills.
• Pro-choice orientation.

Job Details

📍 Location: Addis Ababa, Ethiopia
💼 Employment: Full-Time
🏷️ Category: Non-Clinical
🎖️ Job Grade: 9
📅 Deadline: August 17, 2026

How to Apply

Interested and qualified candidates should submit their application via email:

📧 HumanResource@mariestopes.org.et

Applicants should clearly mention the position title and workplace in the email subject line.